Travel Trade Wales

An Insight into Rural Life

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An Insight into Rural Life

Wales is still a very rural country and can offer visitors a variety of experiences. Farming and all that is associated with it is still a way of life for many families all over the country. Here are some ideas that offer something a bit different.

Rural Wales 

  • Pembrokeshire Sheep Dogs

    Anna Lou Daybell, Brian & Marion Lovering
  • Omega Sheepdog Demonstrations, Llangollen

    Watch pedigree, trained sheepdogs at work on the hills above Llangollen. The dogs are all bred, reared and trained at the farm with the pedigree prefix Omega for sheepdog trialling. Ideal for coach groups allowing 30-60 minutes with audience participation encouraged. They also work with the corporate market and tailor-made experiences can be offered.
    contact: Gwyn Lightfoot
    Tel: +44 (0)7500 505577
  • Welsh Black Cattle

    As Wales’ native cattle breed, the story of the Welsh Black is steeped in history – for centuries these cattle have been prized possessions which are equally at home in craggy uplands or lush lowland pastures.
    To arrange a farm visit contact:
    Tel: +44 (0)1286 672391 / +44 (0)1982 551111
  • Sheep Farming in Wales 

    The topography of Wales lends itself to sheep farming and this activity has gone on for hundreds of years in all areas. Once it was for the quality of the wool produced but today it is mostly for the taste of the meat! A visit to a Welsh Sheep Farm will be particularly interesting for visitors from Australia and New Zealand but also for visitors who have a general interest in farming. There are several native breeds in Wales, some of which have become officially designated as ‘rare breeds’ and are receiving particular interest from enthusiasts wanting to re-establish breeds such as the Balwen, a black and white mountain type.

    For recommendations contact:

    National Sheep Association

    Black Welsh Mountain Sheep Breeders

    Balwen Welsh Mountain Sheep Society
  • Organic Farming and Biodiversity

    To see an excellent example of modern farming that is totally in tune with the environment make a visit to Slade Farm, Southerndown. The farm nestles on the Glamorgan Heritage Coast, an area of outstanding beauty, supplying the finest organic selection of beef, lamb and pork. Peter Davies’ Organic Farm has reached the RSPB Nature for Farming Award Final.
  • Meet the Women

    The WI was originally set up in the UK to revitalise rural communities and to encourage women to become more involved in producing food during the First World War. They celebrated our 90th anniversary in 2005 and today play a unique role in enabling women to gain new skills, take part in wide-ranging activities and campaign on issues that matter to them and their communities. The WI is a diverse organisation open to all women, and there are now WIs in towns and cities as well as villages. To visit an Institute and join in with an evening meeting contact the National Federation for Wales who will be pleased to help you make contact with an appropriate group.
  • Welsh Ponies and Cobs

    The native British Breeds of horses and ponies are admired around the world and the Welsh breeds are renowned for their good looks, adaptability, character and temperament. A visit to a stud or a local show is a great way to see this wonderful selection of ponies and cobs. Come during the spring and summer to see new arrivals and stallions being prepared for shows and stud work. Attend a sale and witness the international perspective. Contact directly or via the society to make arrangements for visits.


    Welsh Pony and Cob Society


    Abercippyn Stud (South Wales)


    Briolen Stud (North Wales)


    Cloigen Stud (Mid Wales) 




  • The Royal Welsh Show

    The Royal Welsh Agricultural Society was formed in 1904, and the first show was held in Aberystwyth in the same year. The Society has come a long way since those early days and the show has become an important event in the Welsh calendar. The four days is packed with all kinds of livestock, in competition and exhibition, displays, trade stands, retail stalls and entertainment. The permanent showground at Llanelwedd, near Builth Wells, which is set in the heart of the scenic mid-Wales countryside, was first used in 1963. A visit to this or any of the County Shows in Wales offers the tourist a real insight into rural life in Wales.


Operators Offering Agricultural Tours



Useful Links 

  • UKInbound Member
  • Association of Group Travel Organisers
  • ETOA Member
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